How a music star helped Virginia’s biggest city resolve a seashore weekend headache

Virginia Beach officials, pretty much now, have to be planning a statue fortune impresario Pharrell Williams right close to the sea.
The frequent Grammy winner and Virginia Beach local solved an excruciating headache for leaders of the commonwealth’s largest city: How must they reply whilst tens lots of — frequently black — university students flock to the Oceanfront each April, with barely any city-subsidized events?
Many of those teens come to the town from around Virginia and along the East Coast, right earlier than final assessments. Many attend historically black faculties and universities.
Ever because College Beach Weekend stuck municipal officials by means of marvel in 2013, the lack of shape and sanctioned activities has been a recipe for trouble, recriminations — and stereotyping. Residents have cited the race of attendees as the problem.
Shootings and robberies have happened. Felony arrests have been commonplace. In 2018, as an example, four human beings were shot. Police stated dozens of people have been arrested on gun, drug, and other expenses.
The Virginian-Pilot said lately, but, that Virginia Beach police facts show crime “in the course of the three-day college accumulating changed into largely just like current Fourth of July celebrations.” Some College Beach Weekends drew as many as 40,000 human beings to the region. (Full disclosure: I worked at The Pilot from 2000 to 2018.)
I question whether or not a comparable crowd of white college students, yr after year, would’ve been subject to such benign overlook, without town personnel doing more to installation sports. Except for strong police presence, town officials had hesitated to take the lead.
Enter Pharrell, the musician-report manufacturer-fashion designer. In most effective six months, he conceived, deliberate and pulled off last weekend’s “Something inside the Water” competition.
Boy did he ever.
A town authentic instructed me Pharrell and the organizers spent a whopping $15 million at the 3-day pageant. That’s five instances the price range of any other unique event held inside the metropolis, stated Brian Solis, assistant to the town supervisor/ unique projects. Beach officers supplied logistical assist, which includes public protection, crowd manipulates and traffic oversight.
The musical acts (which include Jay-Z, Missy Elliott, Timbaland, and Rosalia), visitor audio system or even a pop-up church carrier on the sand reversed the narrative associated with the annual weekend. That all blended to trap some folks older than the standard university crowd, in addition to humans of each hue. Similarly, the law of supply and demand must also be part of the equation for pricing your music as fine art. Basically, the law of supply and demand works like this: the greater the supply, the lower the demand and the lower the supply, the greater the demand. In other words, the more of something there is, the less it’s worth and the less of something there is, the more it’s worth. The law doesn’t always work out this perfectly, but as a general rule, it works.
The problem with this law is that it only slightly takes into account mass psychology and the way demand is created, which is by advertising, marketing, and PR (public relations). Without these 3 factors working in your favor, there will be little or no demand for your fine art music LP, no matter how small your supply is. It’s only when these 3 factors are working in your favor and demand is fairly high that the price of your singular or limited edition fine art music LP, CD, or digital audio files can rise and skyrocket. To become fluent with hope to employ advertising, marketing, and PR and make sure the demand is there among your target audience prior to releasing your work so that you can be certain your album receives high bidding.
A Digital Point of View
Some of the ideas I’ve presented here so far can be applied to music in digital formats as well. For example, a limited edition, gorgeously designed iPod or alternative mP3 player with you’re fine art music programmed into a locked memory is one approach. For example, high-end buyers there’s an iPod available that’s made from 22k gold and it features an Apple logo made of diamonds, it estimates price is roughly $120,000.
Something like this could work or even just a really cool looking, READ-only thumb drive could work. You just plug it in and enjoy exclusive access to an album that only one collector or a select few have in their possession.
The number one problem with a digital format is that it’s too easy to copy files from one device to another, which is why a locked or unhackable memory is crucial. Without the locked memory, the exclusivity factor cannot exist and undermines the creation of a fine art music digital device