How do you build a brand? I have worked with brands since 1995 and was the Brand Manager for two of the top brands in the world: Ford Motor Company and Nike. As a branding strategist, I help companies make their brands work better for them—not only in a business sense but also in their personal lives.
Want to build a brand for yourself but don’t have the resources to spend thousands of dollars on advertising and marketing? Let’s start building your brand now!
Branding is an important part of any business. Whether you’re launching a new product or you want to create a new company, branding is a crucial part of building your brand.
But what if you could create a brand for less than $100? What if you could do it without the high upfront costs?
One thing has been proven over time: brands are good at attracting and keeping customers. While we think of brands as solely the product or service offered, they’re much more than that. They’re also ideas, beliefs, and promises. Once you have your brand, it’s up to you to get it out there. It’s what people see, hear, and feel when they think of you.
What Is A Brand?
A brand is a person’s name, image, and reputation. Individuals create and maintain brands, which include companies, organizations, and products.
A brand is not the same as a company. For example, Coca-Cola is a company, but Coca-Cola is a brand.
A brand is not the same as an organization. Nike is an organization, but Nike is a brand.
A brand is not the same as a product. A product is a physical object. For example, the iPhone is a product, but Apple is a brand.
A brand is not the same as a logo. A logo is a visual mark or design that identifies a brand.
People use brands to communicate their values, personality, and characteristics. The most common type of branding is personal branding. Private brands include everything from a person’s name and online presence to what they do, where they live, and what they believe.
Why Does Your Brand Matter?
Many people fear creating a brand because they think it’s too expensive or time-consuming. However, the truth is that it doesn’t have to be difficult or costly to develop a brand.
When it comes to branding, you don’t have to spend thousands of dollars on advertising and marketing. You can create your brand using the following tips if you have a goal.
- Start with a Goal
You don’t have to create a brand overnight. It takes time to grow a brand, but it’s worth it. If you want to make a brand, start with a specific goal. Think about what you want to accomplish, and write down your goals.
Then, set a deadline for yourself. If you’re a beginner, you should aim to complete the task by the end of the month.
- Find a Name
Once you know what you’re trying to achieve, it’s time to pick a name. This is one of the most important steps when starting a brand. Make sure the name matches your goals.
For example, if you want to create a brand for a new product, you might use something like “Product X.” However, if you’re going to develop a brand for your business, you may want to use something like “Company Y.”
Choosing a name that will be easy to remember is also important. A good rule of thumb is to avoid using your last name.
- Create a Logo
The logo is your brand’s symbol. It represents your brand’s look, feel, and personality. So, you’ll want to spend some time creating a unique and memorable logo.
For example, you could use an image of a flower, a dragon, or something else representing your brand.
The best part about a logo is that you can change it later, such as changing the color scheme.
How To Create A Brand
Many business books teach you how to create a brand, but many are filled with jargon and concepts that seem alien to most people.
However, building a brand in only a few hours is possible. Following the seven steps below, you’ll have a brand in no time.
Step 1. Define Your Brand
Think about the purpose of your brand. What do you want it to represent? Why do you want to brand yourself?
Step 2. Choose A Logo
A logo is a small, usually abstract, visual representation of your brand. What would it look like if you chose the logo for your brand?
Step 3. Create A Branding Style
Now that you’ve chosen a logo, it’s time to apply it to your brand. What colors should you use? How about fonts?
Step 4. Select An Icon
An icon is an image that represents your brand. If you were to create an icon for your brand, what image would you choose?
Step 5. Create An About Page
You can create an About page for your brand in just a few minutes. What information should you include?
Step 6. Create A Mission Statement
A mission statement is a short description of your brand. How would you describe your brand in just a few words?
Step 7. Write A Tagline
A tagline is the first line in customers’ minds when they think of your brand. What would it say if you were to write a slogan for your brand?
How To Develop A Brand Strategy
In this article, I’ll give you the best tips for creating a brand strategy for your business. I’ll show you exactly what to do and what NOT to do.
It’s quite simple, but the thing is, most people aren’t good at branding themselves. They’re more likely to get frustrated and quit rather than create a strategy for success.
So, let’s get started.
Frequently asked questions about the business of branding
Q: Can I use your logo for my business?
A: No. The brands of the models’ websites, clothing, or products are copyrighted.
Q: Is there any chance of me getting a job if I use your logo?
A: No.
Q: Do you charge for your time, or should I pay you for your services?
A: The brand pays all the models for their services. Some brands spend more than others, but the payment is always made to the model.
Q: How much do you make?
A: Models earn anywhere from $1,000 to $5,000 daily, depending on the campaign.
Q: What’s the average range of how much you make?
A: The average range is between $2,500 and $4,000.
Top myths about the business of branding
- The marketing of brands is a science.
- Corporations manufacture brands.
- Advertising agencies design brands.
- Creative agencies create brands.
Conclusion
So you’ve decided to start a blog. Congratulations! But now what?
Hundreds of thousands of blogs are out there, but only a handful have become profitable over time. And you’ll only make money when you sell something.
In this article, I will teach you everything you need to know about building a brand and effectively promoting your website.
If you read this article to the end, you’ll probably avoid many of my mistakes.
