In December, a single room of a dusty direction in North Bangalore, India was the putting for the next step of a thrilling food assignment. There had been lots of sparkling produce, whilst the banners, balloons, and free meals created a pageant atmosphere. The shrine in a single corner to the Hindu goddess Lakshmi, who represents wealth and prosperity, changed into a reminder of this task’s last objective: enhancing farmer livelihoods.
Kisan Saathi is a social organization operating to cut down on the many middlemen, and the numerous steps, that reduce produce high-quality and farmer earnings as meals makes its manner to Bangalore’s consumers. Typically, farm products go to a village aggregator, then an agricultural produce marketplace committee, then a wholesaler, on to outlets, and sooner or later to customers. The system takes two or three days, and each intermediary takes a reduce out of farmer profits. There’s also a wide quantity of wastage along with the numerous steps.
Kisan Saathi is looking for to reduce the steps by means of basically changing the aggregators, committees, and wholesalers with a single middleman that offers marketplace hyperlinks and builds the capacity of farmers. This includes, for instance, support with crop manufacturing, contracts, agribusiness advertising, and technological improvements like drones to monitor fields.
Another technological tool assisting farmers is sun insect traps, which cost approx. INR 4,000 (US$ 57) per unit, in keeping with Prem Kumar Rathod, the top of Kisan Saathi. The company is likewise developing upgraded versions of pushcarts, which can be ubiquitous around Bangalore. The tooled-up versions will encompass digital scales and shows, in addition to refrigerators. These are expected to be ready by April 2021.
Rathod estimates that for every kilogram of tomatoes offered, this integrated version adds up to 3–four more rupees (approximately 50 cents) for the farmer. This represents a 10–20% earnings improve, consistent with Rathod. He additionally estimates that there’s a ten–12% reduction in food waste, in comparison to the conventional gadget.
Kisan Saathi is currently funded by using the kingdom government of Karnataka. The enterprise is operating with round 2 hundred,000 farmers in Karnataka and over a hundred clients.
While the corporation has existed because, in 2015, the farmer’s keep became inaugurated simplest in December. It’s now not the only such agency taking on India’s complex web of agricultural intermediaries. Nor is it the simplest agritech-related startup in India.
Venkatesh Reddy is one mixed-crop farmer, growing produce like tomatoes and potatoes, calling for extra assist to farmers like himself. Reddy says that he and his fellow farmers supported through Kisan Saathi have visible better earning due to factors like a publish-harvest recommendation, consisting of “pre-cooling, sorting and grading and packing as in keeping with buyer requirement.”
Meeting purchaser conditions is one a part of the puzzle. Other aspects consist of help with shipping, a discount of waste, market linkages, and technical statistics. All those display the advantage of a one-stop shop for supporting India’s city farmers to make the most of their work. While many commercially available nutritional supplements are available at every corner, through necessity, the Food and Drug Administration (FDA) does little to regulate the manufacturing of food supplements such as vitamins, minerals, and herbal products. The FDA cannot apparently manage even its’ main tasks of regulation of the pharmaceutical industry and assurance of the safety of the American food supply.
In the last several years, many counterfeit pharmaceutical products have been discovered such as flu medication being sold online, manufactured outside of the United States was found to be gelatin capsules filled with sheetrock particles. In addition, Americans have seen case after case of E. Coli and Salmonella contamination of both American and foreign farm crops such as lettuce, tomatoes, onions, and peppers enter our grocery stores. Some of these products were even the so-called “organic” products, purported to be safer than traditional crops.
Why a Whole Food Supplement
As there is inadequate supervision of the pharmaceutical and food production industries, there is even less of the nutritional supplement market. The average vitamin or nutritional supplement is manufactured using chemical synthesis and heat processing which destroys the nutritional value of the product within. In addition, many commercially available products are manufactured with fillers, additives, preservatives and other dubious chemicals. Whole food supplements are not.
Within the last several years, significant shortcomings have come to light in terms of foreign-made food and health products. Many products have proven to be contaminated with not only the known chemicals that are present in the American food supply but also with much more dangerous unknown chemicals that should never enter the manufacturing process. The only way to ensure that this does not happen is to purchase high-quality products from a company with a well-established reputation for maintaining high standards of manufacturing and purity. As whole food supplements are natural products, it would be optimal if the manufacturer employed practices of sustainability and green policy.
