As online education becomes the most famous opportunity for higher schooling, the K-12 school rooms aren’t left some distance at the back. Mother-son duo Anuradha Pradhan and Abhinav Pradhan started Myedubag in 2015 to assist children in making the maximum out of it. An edtech platform, it supplies an integrated one-prevent solution for college kids in the K-12 phase (kindergarten to Class XII).
The Delhi-NCR startup presents educational and non-academic observation fabric in audio-visible and textual content to students to assist them in studying higher. Registered as IDeserve Education, Myedubag turned into to start with based on the aid of Anuradha (67). Owing to her age, Anuradha exceeded the commercial enterprise of her son Abhinav (32) in 2018.
“The name was given because everyone was entitled to first-class training. And our platform affords all the learning fabric required for that,” says Abhinav. The platform sells textbooks and offers complimentary counseling to college students, parents, and instructors. It additionally permits parents to pay their child’s faculty expenses online. Currently, it has as many as 400 college students on its platform.
The strength duo A former instructor and foremost, Anuradha has 35 years of experience in education. Before joining his mom’s startup, Abhinav labored as a nearby income supervisor at Orient Black Swan. He has 10 years of experience promoting, advertising, and marketing educational products.
What’s within the bag?
The startup has partnered with White Swan to submit grammar, standard information, and aptitude books. While those books are not board-unique, Myedubag usually follows the NCERT (National Council of Educational Research and Training) syllabus. The startup lists these books on its website and distributes them to 80 colleges in Haryana, North Delhi, and western Uttar Pradesh.
Besides this, Myedubag also offers educational and non-educational self-studying modules. Academic modules are generally within audio-visuals, PDFs, gaining knowledge of substances, and stay video instructions. And within the non-academic aspect, Myedubag provides language learning content.
“At Gift, we’re providing offerings in Mandarin, French, and spoken English,” says Abhinav. The content material is conceptualized using academicians, professionals from IITs and IIMs, and instructors from different schools. The platform also imparts a basic direction for IIT-JEE aspirants. Medusa also provides complimentary counseling to college students, dads and moms, and teachers on professional and pressure management, scholar-teacher, and scholar-discern relationships. The startup has partnered with certified counselors.
Service for the loads
It is easy to locate books bought at discounted fees on the platform, which vary from name to identity. The e-studying carrier is supplied on a subscription foundation at fees ranging between Rs 500 and Rs five 000 in line with yr. “Unlike our competitors, we aren’t focusing on being a top-class business enterprise. We want to connect and provide nice education to the masses,” says Abhinav.
According to the founders, the startup acquires its clients and customers by interacting with students, imparting periods at schools, and using online advertising and marketing. “To sell e-getting to know, we strategized and partnered with faculties as our partners,” Abhinav says.
However, constructing the brand has been a task for team Myedubag, and they’re nevertheless running on it.
Since its inception, Myedubag has partnered with 20 colleges to distribute its books and around 80 schools to publish books. Some of the schools that have partnered with them include Suditi Global School (Manipur), Gargi Girl’s School (Meerut), and Patanjali School (Ghaziabad). Anupma Saxena, the Principal of Gargi Girl’s School, says, “Myedubag is an excellent study innovation that is very methodically and meticulously crafted by knowledgeable and infant-concentrated educators. It is a boon resource for self and self-sufficient gaining knowledge of.”
