As online education becomes the maximum famous opportunity for higher schooling, the K-12 school rooms aren’t left some distance at the back of. To assist children to make the maximum out of it, mother-son duo Anuradha Pradhan and Abhinav Pradhan started Myedubag in 2015. An edtech platform, it makes a specialty of supplying an integrated one-prevent solution for college kids in the K-12 phase (kindergarten to Class XII).
The Delhi-NCR startup presents educational and non-academic observe fabric in the form of audio-visible and textual content to students to assist them to study higher.
Registered as IDeserve Education, Myedubag turned into to start with based on the aid of Anuradha (67). Owing to her age, Anuradha exceeded over the commercial enterprise to her son Abhinav (32) in 2018.
“The name was given believing that everyone is entitled to the first-class of training. And our platform affords all the learning fabric required for that,” says Abhinav.
The platform sells textbooks and additionally offers complimentary counseling to college students, dad and mom, and instructors. It additionally permits dad and mom to pay the kid’s faculty expenses on line. Currently, it has as much as 400 college students in its platform.
The strength duo
A former-instructor and foremost, Anuradha has 35 years of revel in within the area of schooling. Prior to becoming a member of his mom’s startup, Abhinav labored as a nearby income supervisor at Orient Black Swan. He has 10 years of experience in promoting and advertising and marketing educational products.
What’s within the bag?
The startup has partnered with White Swan to submit grammar, standard information, and aptitude books. While those books are not any board-unique, Myedubag usually follows the NCERT (National Council of Educational Research and Training) syllabus.
The startup lists these books on its website and distributes them in 80 colleges in Haryana, North Delhi, and western Uttar Pradesh.
Besides this, Myedubag also offers educational and non-educational self-studying modules. Academic modules are generally within the shape of audio-visuals, PDF gaining knowledge of substances, and stay video instructions. And within the non-academic aspect, Myedubag provides language learning content.
“At gift, we’re providing offerings in Mandarin, French, and spoken English,” says Abhinav.
All the content material is conceptualized by means of academicians and professionals from IITs, IIMs, and instructors from different schools. The platform is also imparting a basic direction for IIT-JEE aspirants.
Medusa also provides complimentary counseling to college students, dad and mom, and teachers on profession and pressure-management, scholar-teacher and scholar-discern relationships, among others. The startup has partnered with certified counselors for the same.
Service for the loads
On the platform, it is easy to locate books being bought at discounted fees, which vary from name to identify. And the e-studying carrier is supplied on a subscription-foundation at fees ranging among Rs 500 and Rs five,000 in line with yr.
“Unlike our competitors, we aren’t focusing on being a top-class business enterprise. We want to connect and provide nice education to the masses,” says Abhinav.
According to the founders, the startup acquires its clients and customers by using interacting with students and imparting periods at schools, and also via online advertising and marketing.
“To sell e-getting to know, we strategized and partnered with faculties as our partners,” Abhinav says.
However, constructing the brand has been a task for team Myedubag, and they’re nevertheless running on it.
Since inception, Myedubag has partnered with 20 colleges to distribute its books and round 80 schools for the publishing of books. Some of the schools which have partnered with them include Suditi Global School (Manipur), Gargi Girl’s School (Meerut), and Patanjali School (Ghaziabad).
Anupma Saxena, the Principal of Gargi Girl’s School, says, “Myedubag is indeed an excellent studying innovation, very methodically and meticulously crafted by knowledgeable and infant-concentrated educators. It is a boon resource for self and self sufficient gaining knowledge of.”