CEO Roundtable on Cancer-China, an NGO in China, has released a marketing campaign that pursuits to pressure cognizance of mental fitness schooling by asking companies to no 
longer just depend upon statistics.
The insight for the campaign, created via BBDO Shanghai, is that whilst many organizations now use huge information to learn about personnel in terms of productivity and performance, statistics tell us little approximately how their intellectual fitness is faring.
The awareness of massive records inside agencies is widespread and lots of organizations are making an investment heavily in era, skills, and process in an effort to recognize extra about customers and employees.
The outcome is the ‘understanding not anything’ marketing campaign, which specializes in 3 middle pix and a video, all designed across the statement “a corporation is aware of all your facts, however, it doesn’t know you”.
Each of the pictures and the motion pictures convey a storyline around epic quantities of facts but the truth that the corporation had no concept that the worker could go back domestic to dedicate suicide that evening. The snapshots tackle an infographic style, while the video shows an afternoon inside the life of a worker and all of the information factors he shares.
According to BBDO China, it has been part of the CEO Roundtable on Cancer-China for 5 years, which means that it has been capable to participate in discussions and activities hosted via the NGO around fine practices in promoting higher health. Employees of BBDO China participate inside the events, it adds.
The CEO Roundtable on Cancer became first hooked up in 2001 within the US, on the request of then-President George HW Bush. Since then it has labored with around 200 businesses around the world to improve the place of work fitness standards.
In a previous couple of months, we have seen a number of Health Care Reform rules and regulations being added through the Health and Human Services Department. Every time that happens, the media gets keep of it and all sorts of articles are written inside the Wall Street Journal, the New York Times, and the TV community information programs communicate about it. All the analysts start speaking approximately the professionals and cons, and what it way to businesses and individuals.
The trouble with that is, normally one creator checked out the law, and wrote a chunk approximately it. Then different writers start the use of portions from that first article and rewriting components to healthy their article. By the time the information receives broadly disbursed, the real rules and policies get twisted and distorted, and what virtually shows up within the media once in a while just does not, in reality, constitute the reality of what the policies say.
There’s lots of misunderstanding about what goes on with ObamaCare, and one of the matters that I’ve noticed in discussions with customers is that there may be an underlying set of myths that people have picked up approximately health care reform that just isn’t real. But due to all they’ve heard inside the media, humans accept as true with those myths are genuinely proper.
Today we are going to talk about three myths I hear maximum commonly. Not everybody believes these myths, but enough do, and others are uncertain what to trust, so it warrants dispelling those myths now.
The first one is that health care reform handiest impacts uninsured humans. The 2nd one is that Medicare benefits and the Medicare software are not going to be suffering from fitness care reform. And then the ultimate one is that health care reform goes to lessen the costs of healthcare.
