Home service franchise opportunities are both lucrative and popular. People are always looking for ways to improve or maintain their homes. Not all homeowners possess the skills or tools required to do projects around the house, which is where home service businesses come in.
What are home service franchises?
Several varieties touch just about every square foot of every home. Some home service examples include cleaning, window treatments, flooring, landscaping, painting, assisted living, remodeling, and more. These services involve working with complex systems throughout the house, such as electrical and plumbing.
However, over time, each house will need some attention in just about every one of these areas. Therefore, it would seem that there will always be a demand for these types of services.
Why choose this type of franchise?
Home service franchise opportunities are in demand all over the world. There appears to be a lot of money involved in these types of services. People view their homes as investments and strive to keep them in top condition. Home services are in demand for two reasons: -The homeowner does not possess the required skills to tackle the project – The homeowner is too busy to perform the work themselves. It seems people’s lives speed up almost every day, and everyone needs some help from time to time. For example, a family with multiple children might need assistance cleaning their house, so they may be likely to hire a cleaning service. Another example is a homeowner who just bought a house and needs a service to remodel a bathroom because they do not have the necessary skills or tools.
Home service franchise opportunities seem like good businesses to look into because new homes are built, and old homes are remodeled every year, which can potentially be expensive projects for businesses.
In Summary
If you want to become a larger company franchise, home services may be a good industry for you. They are in demand worldwide as people build new homes and remodel existing ones. Many people take pride in how their homes look and function. Some homeowners lack the skills, tools, or time to tackle home projects so that these businesses can help them.
How do YOU find home service providers today? Suppose you’re anything like the majority of the population. In that case, you probably use traditional methods: an advert for a carpet cleaner that you got on a street corner, a business card for an interior designer you met on the plane, the details of a multitude of electricians you found in the Yellow Pages, or even the thousands of plumbers that appeared on a Google search.
The problem with traditional methods of finding home service providers is that you never know if the person you find will be someone you can TRUST, which is why it’s hard to find good home service providers in today’s world.
Let’s look at this issue through the hypothetical situation of needing a plumber to fix a leaking pipe. To find a plumber today, your main avenues will probably be:
1. The Phone book. This will probably be your first port of call to find a plumber in your city. The problem with the phone book is the vast quantity of providers to choose from – you have no idea from a name and number which is likely to be the most effective (and this is assuming that the copy you have in your house is up-to-date.) Because paid-for adverts are more likely to catch your eye on a page of 100 unknown plumbers, you’ll probably be tempted to hire someone based on their advertising effectiveness. (This, sadly, is often NOT a good representation of their plumbing abilities.)
2. Internet Search. The first port of call for the more computer-literate will be an internet search for a plumber in your city. Again, the sheer magnitude of results will probably overwhelm you, leading you to choose someone on the first page of search results or someone with an attractive pay-per-click advert. This leads you to choose a plumber based on their advertising budget or SEO skills, not efficiency. (And what’s more, effective but small-scale companies without websites won’t appear on internet searches.)
3. A Listing Site. Frustrated, you’ll probably try a listing site where the quantity of providers is slightly less, and you might even be able to do a suburb-specific search. However, having narrowed down your list of plumbers to 30, you still do not indicate which will be the most effective. You might hire the plumber with the most attractive business name or any other means of choosing someone at random.
4. A Lead Generation Site. Almost ready to give up, you’ll probably try a lead generation site, reluctantly agreeing to give out your contact details in the hope that the site will get the plumber you need to call YOU. As might be expected, the problem with this is that your number or email has been given out to a group of strangers at the expense of your privacy, and you STILL don’t know if the person who calls you up is someone you can trust.
