Home service franchise opportunities are both lucrative and popular. People are always looking for ways to improve or maintain their home. Not all homeowners possess the skills or tools required to do projects around the house and that is where home service businesses come in.
What are home service franchises?
There are several varieties that touch just about every square foot of every home. Some examples of home services include cleaning, window treatments, flooring, landscaping, painting, assisted living, remodeling, and more. Some of these services involve working with complex systems throughout the house such as electrical and plumbing.
However, over time each house will need some attention in just about every one of these areas. Therefore, it would seem that there will always be a demand for these types of services.
Why choose this type of franchise?
Home service franchise opportunities are in demand all over the world. There appears to be a lot of money involved in these types of services. People tend to view their homes as investments and will strive to keep them in top condition. Home services are in demand for two reasons: -The homeowner does not possess the required skills to tackle the project – The homeowner is too busy to perform the work themselves. People’s lives speed up almost every day it seems and everyone needs some help from time to time. For example, a family with multiple children might need some assistance in keeping their house cleaned so they may be likely to hire a cleaning service. Another example is a homeowner who just bought a house and needs a service to help remodel a bathroom because they do not have the necessary skills or tools.
Home service franchise opportunities seem to be good businesses to look into because new homes are built and old homes are remodeled every year. These can potentially be expensive projects for businesses.
If you are interested in becoming a franchise for a larger company then home services may be a good industry to look in to. They are in demand all over the world as people build new homes and remodel existing ones. Many people take pride in how their homes look and function. With some homeowners not having the necessary skills, tools, or time to tackle home projects, these businesses can step in and help them out.
How do YOU find home service providers today? If you’re anything like the majority of the population, you probably use traditional methods: an advert for a carpet cleaner that you got on a street corner, a business card for an interior designer you met on the plane, the details of a multitude of electricians you found in the Yellow Pages, or even the thousands of plumbers that appeared on a Google search.
The problem with the traditional methods of finding home service providers is that you never know if the person you find will be someone you can TRUST. Which is why, in today’s world, it’s hard to find good home service providers.
Let’s look at this issue through the hypothetical situation of needing a plumber to fix a leaking pipe. To find a plumber today, your main avenues will probably be:
1. The Phone book. This will probably be your first port of call to find a plumber in your city. The problem with the phone book is the vast quantity of providers to choose from – you have no idea from a name and number who is likely to be the most effective (and this is assuming that the copy you have in your house is actually up-to-date.) Because paid-for adverts are more likely to catch your eye on a page of 100 unknown plumbers, you’ll probably be tempted to hire someone based on the effectiveness of their advertising. (This, sadly, is often NOT a good representation of their plumbing abilities.)
2. Internet Search. For the more computer-literate, the first port of call will be an internet search for a plumber in your city. Again, the sheer magnitude of results will probably overwhelm you, leading you to choose either someone on the first page of search results, or someone with an attractive pay-per-click advert, again leading you to choose a plumber based on their advertising budget or SEO skills, and not on actual efficiency. (And what’s more, effective but small-scale companies without websites won’t even appear on internet searches.)
3. A Listing Site. Frustrated, you’ll probably try a listing site where the quantity of providers is slightly less, and you might even be able to do a suburb-specific search. However, having narrowed down your list of plumbers to 30, you still have no indication of which will be the most effective. You might decide to hire the plumber with the most attractive business name, or any other means of choosing someone at random.
4. A Lead Generation Site. Almost ready to give up, you’ll probably try a lead generation site, reluctantly agreeing to give out your contact details in the hope that the site will get the plumber you need to call YOU. The problem with this, as might be expected, is the fact that your number or email has been given out to a group of strangers, at the expense of your own privacy, and you STILL don’t know if the person who calls you up is someone you can trust.