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Home Lifestyle Fashion

The ‘Queen of Raw’ is working to make the style enterprise extra sustainable

Natasha Gonzalez by Natasha Gonzalez
January 11, 2025
in Fashion
0

She’s known as the “Queen of Raw,” and she’s on a mission to make the arena less wasteful. Entrepreneur Stephanie Benedetto’s family has been in the fashion and textiles business for over 100 years. Benedetto aims to make the fashion enterprise more sustainable for future generations by fighting a huge waste problem.

Raw approach: the uncooked materials that style homes waste after they no longer have a use for them. This will be excess cloth or stock left over after designing and growing a product.
These raw materials ought to effortlessly be repurposed in various ways, from someone who likes to sew to automobile businesses that want to use uncooked substances for custom interiors.

Fashion manufacturing produces thousands and thousands of heaps of solid waste every 12 months, most of which goes into landfills or is incinerated. Benedetto told “Good Morning America” that of fashion apparel’s $800 billion markets, an anticipated $ hundred and twenty billion of leftover, unused, and flawlessly accurate fabric goes to waste annually.

In New York City, over two hundred million kilos of garb finally ends up in landfills every 12 months, the equivalent of filling the Statue of Liberty with garments 440 times, in step with the World Economic Forum.
Benedetto advised “GMA” that whenever she doubts what she is doing or has accomplished, she looks to the metrics and data on water, toxins, electricity, and greenbacks saved using her organization’s solutions.

“What I need to quantify and track as a commercial enterprise proprietor is not simply the commercial enterprise I’m using, but also the sustainable solutions,” she stated.
Much of the style’s waste accumulates unchecked. Benedetto mentioned that many errors and discrepancies happen in managing international supply chains due to mapping resources’ antiquated strategies.
“Our project is to be able to map the sector’s deadstock, that $a hundred and twenty billion of unused textiles, giving designers and creatives, from small to massive, access to these substances in actual time and then add how to help these groups reduce that waste in the future,” Benedetto informed “GMA.”Instead of creating new cloth using more resources, existing fabrics can be used to make the final fashion product.

“One t-shirt takes seven hundred gallons of water to produce, and some other seven hundred gallons to scrub it in its lifetime,” Benedetto informed “GMA.” “Over 2 billion shirts are offered around the world every year…I knew this became trouble and needed to address it head-on to help solve the water disaster arena.
“In the fall, we’ve already stored 1 billion gallons of water, so I recognize we can do that!”Benedetto’s paintings are not to be disregarded.

WeWork provided Benedetto with $360,000 to kick her commercial enterprise into high gear. The funding has opened new doors for the “Queen of Raw,” allowing her to construct a brand new blockchain device that allows buyers and sellers to tune where all this waste is coming from and why they have so much of it in the first place.

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Natasha Gonzalez

Natasha Gonzalez

Web enthusiast. Alcohol fanatic. Communicator. Friendly creator. Friend of animals everywhere. Hipster-friendly social media geek. Skier, vegan, music blogger, Vignelli fan and front-end designer. Acting at the intersection of modernism and function to craft delightful brand experiences. My opinions belong to nobody but myself.

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