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Why American Airlines needs to raise its customer service

Natasha Gonzalez by Natasha Gonzalez
January 17, 2021
in Customer Service
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Airlines aren’t renowned for their after-income service — the Internet is replete with tales of woe — however, a current personal enjoy indicates American Airlines wishes to raise its game significantly. A try and e-book a go-out row seat that ought to have taken minutes took several weeks, and the repercussions were spread out over a month, longer than it took Apollo 11 to fly to the moon and back. It involved 3 Web tries and half a dozen telephone calls, prompted the suspension of my credit score card, and noticed Americans at numerous instances over an extra than a month deny me get admission to more than $A2000 in credit score.


And that’s earlier than we get to troubles approximately changes in the currency and attempts to gouge extra money. The Australasian vicinity is blessed with three properly-regarded global companies, so flying with a US provider is by no means a choice taken lightly. Yet with a new generation of extended co-operation between Qantas and American dawning, an upcoming ride to the States regarded an awesome possibility to check out the United States provider’s mettle. There turned into intelligence coming out of the US that conventional providers there had improved from the aerial greyhound bus offerings into which they’d deteriorated.
American wasn’t the cheapest option, but its substantial network was the only one that first-class served my multi-prevent itinerary.

The US provider’s Boeing 787-9s have 9-throughout seating, and its website says financial system seat width drops as little as sixteen.2 inches, something an affordable individual could assume violates numerous human rights conventions. The problem is that it’s no longer clear to which seats this is applicable, and American’s customer support human beings didn’t appear to know. The rest of the seats are a tight 17.2 inches, quite a good deal than the standard with 787s, with a 31-inch seat pitch.

I’m a huge man, slightly taller than American boss Doug Parker or even the usual economic system seat seemed uncomfortable for such a long flight. Surprisingly, there may be no fee to reserve some international economy seats on American (kudos there), so my tour agent and I locked in well-known aisle seats in the preliminary booking.
My desire turned into I may want to use Qantas factors to improve, however. At the same time, this grew to become out now not to be the case, and I determined to pay the “tall man or woman tax” and buy extra legroom seats, referred to as Main Cabin Extra on American, for the long trans-Pacific flight.

Problem primary become getting stuck in a currency soft-shoe shuffle. Although the price tag charges were in Australian dollars and we have been nevertheless on the Aussie website, the ancillaries got here in US dollars.
That changed into no longer completely clear; the website sincerely stated $129 for the Sydney-LA leg, and being an Australian internet site, I’d assumed that was in AUD. However, this turned out to be $A182.
The fact I’d inadvertently booked greater Main Cabin Seats than I may want to arguably find the money for became immaterial while the transaction failed.

‘We have been unable to process your product choice beneath,’’ a pop-up said. “You have now not been charged, and your itinerary remains unchanged.’’ When I tried it once more, it failed once more and produced the same message. By this time, alarm bells were going off at my financial institution, and that they suspended my card after a few apparently dodgy enterprises in Phoenix, Arizona, positioned pre-authorizations — in which they lock off funds pending a transaction — in quick succession. This is glaringly one of these instances where “you have not been charged” has a distinct meaning in American than it does in English and intended the airline to avoid getting access to almost $A1700 on my credit cards for greater than two weeks. For a failed transaction.

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Natasha Gonzalez

Natasha Gonzalez

Web enthusiast. Alcohol fanatic. Communicator. Friendly creator. Friend of animals everywhere. Hipster-friendly social media geek. Skier, vegan, music blogger, Vignelli fan and front-end designer. Acting at the intersection of modernism and function to craft delightful brand experiences. My opinions belong to nobody but myself.

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