After Scooter Braun acquired Taylor Swift’s complete music catalog, the talent manager and the pop superstar engaged in a public feud that encouraged other artists to weigh in. While several celebrities confirmed assistance for Swift, she didn’t get what she desired—management over her song.
Kelly Clarkson supplied one possible answer for Swift. “U must cross in & re-record all of the songs that U don’t own the masters on exactly how U did them but placed ultra-modern art & a few kinds of incentive so enthusiasts will not buy the vintage variations,” Clarkson wrote to Swift on Twitter. “I’d purchase all the new variations just to show a factor.”
While this sounds like numerous works, it’s something some artists have resorted to in the past. Swift, like most artists, in no way owned her music. Big Machine Label Group, the record label she signed with at age 15, owned her complete discography, which she recorded beneath them. When Scooter Braun bought the corporation, he also obtained all of Swift’s masters, which became her “worst-case state of affairs,” she stated in a lengthy Tumblr put up.
In the fiery post, Swift said Scott Borchetta, the founder of Big Machine Records, did not allow her to shop to return her tune. “When I left my masters in Scott’s fingers, I made peace with the reality that he might sell them sooner or later. Never in my worst nightmares did I believe the buyer would be Scooter,” she wrote. Most artists do not get the possibility to shop for the lower back of their song — clearly because it’s so expensive, or they’re now not given the option.
In 1999, Prince—who modified his name to The Artist Formerly Known as Prince—said he could re-file all of his tunes after failing to benefit from Warner Bros.’s possession of them, The Baltimore Sun reviews. Re-recording the music might mean Prince owned a master copy of it and could make extra cash off his work. He famously compared document organization contracts to “slavery.”
Billboard reports that Prince eventually got the masters back under the terms of a new settlement with Warner Bros. in 2014, two years before his demise. Pop singer JoJo re-recorded her song while in a heated battle with Blackground Records. Because the singer, Joanna Levesque, did not own the masters, the record company controlled what happened with her song.
When she signed a new label, Blackground Records refused to position songs from JoJo’s first two albums on any streaming systems or Billboard reviews. Therefore, she had no way to make money from her old track—and her lovers could not concentrate on it. In 2018, she found a way to get the albums again. Her solution: re-file them.
Rihanna is one of the artists who found a way to shop for returned her Beyond songs without re-recording them. When she fulfilled her agreement with Def Jam Records, she acquired the masters of all her preceding albums, Vogue reviews. Jay-Z also obtained his master’s without re-recording. He did so through a unique enterprise cope with Def Jam statistics. In 2004, while he signed directly to be the business enterprise’s president, he negotiated an eight-parent revenue and the return of his masters, Forbes reports.
If artists can own their masters, they no longer have control over their recordings. Additionally, they rake in lots of extra cash. Under traditional report deals, artists hand over the rights to their tune and are generally paid an advance plus approximately 10% to 15% in royalties, in step with Forbes.
Owning his master has made Jay-Z tens of thousands of dollars over the years, and this year, Forbes named him the first billionaire hip-hop artist. So, an artist who acquires the rights to their music is not only in it for justice but also a clever enterprise choice.
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